Dr. Umut Genc, Managing Director
The future of mobility assures nothing short of seamless, automated, personalised travel on demand. Numerous elements of the extended automotive ecosystem are merging to realise that dream sooner than expected, which implies that incumbents and newcomers to the automotive industry need to proceed at top speed. Although the last 50 years have witnessed growth in the automotive industry, any novel technologies and manufacturing changes have occurred comparatively slowly across similar platforms, undertaken by similar companies. However, this looks set to change with electric vehicle development increasing in pace, not just for passenger cars but across the whole transport industry. As electrification becomes mainstream, there are several groundbreaking changes all happening at once. Also, there’s been an astonishing growth of software use within automobiles in recent years, with cars expeditiously becoming supercomputers on wheels. There are now significantly more lines of code within a premium branded car than on a jet aircraft. The challenges facing engineers developing embedded software for automobiles are great and cover a wide range of issues. With a vision to innovate the way of working through new techniques, Eatron Technologies has created a niche in delivering production-grade automotive software solutions.
Warwick-based Eatron Technologies is intelligent software products and solutions providing company specializing in electric and autonomous vehicles. The global engineering team of the company has over 80 years of combined experience and brings together a unique combination of skills from automotive, controls, software, electronics and machine learning. Despite being a relatively new company, Eatron Technologies has delivered over 20 projects in electric vehicle controls, Battery Management Systems (BMS) and ADAS to automotive companies and OEMs. “We are an international team of automotive software and controls engineers who are passionate about developing cutting edge technologies,” asserts Dr Umut Genc, Managing Director of Eatron Technologies. Not to mention, Genc was previously MD of AVL Research and Engineering Turkey where he founded and grew the Turkish AVL operations into one of the largest automotive engineering hubs in the country. Also, under his management, AVL Turkey grew more than ten folds, received several awards, and boasted one of the largest software and controls engineering teams in the AVL group worldwide.
The reason why Eatron Technologies has gained so much popularity over three years is because of the products and solutions it offers. At present, the company delivers three products and solutions called BMSTAR, L2STAR, and SIMSTAR. Organizations who are looking for AI-ready automotive-grade intelligent BMS should definitely opt for BMSTAR, as it combines highly accurate models of the battery with AI and advanced estimation methods, to ensure accurate and reliable data on the battery state, including AI-based predictive cell diagnosis, and Remaining Useful Life (RUL) estimation. With reference to L2STAR, it is a level 2+ ready modular ADAS software architecture, that incorporates AutomotiveSafeAI® featuring highway pilot and DeepRL based automated lane change. Apart from these, the AutomotiveSafeAI® development platform SIMSTAR, is powered by unique Eatron IP of AI-controlled agents enables every ADAS engineer to test, validate and calibrate algorithms and software at their desktop, enabling considerable savings in development cost. Besides, Eatron Technologies also holds development experience in all phases of the automotive V-Cycle & ISO 26262 and follows a unique development approach called Star Approach.
The high spirited Eatron Technologies team focuses on being the pathfinders in the future of work and envisions to create new ways of working with consummate innovation. Altogether, the secret sauce behind Eatron Technologies entails not only the cutting-edge technology but also the enriching team of engineers within the organization.